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Adelade LaFontaine

Certified Personal Trainer and Behavior Change Specialist
Founder of AGM Health & Fitness and creator of the Strength Starts Here program

Adelade is a Certified Personal Trainer and Behaviour Change Specialist who helps people rediscover their strength — physically, mentally, and emotionally. Known for her no-pressure, real-life approach, she combines functional strength training with mindset and behaviour change to make fitness feel simple, empowering, and sustainable.

After years of coaching clients who felt anxious or overwhelmed by traditional gym culture, Adelade created Strength Starts Here, an online step-by-step program that teaches people how to build confidence and consistency in the gym without burnout or perfectionism. Her philosophy is simple: movement should enhance your life, not take it over.

The Soul Strong Retreat was born from that same belief — that strength and rest can coexist. Expect a healthy dose of workouts and adventure balanced with beach time, local food, laughter, and space to just be.

When she’s not coaching, Adelade can be found hanging out with her husband and their dog-child Bobby, planning her next adventure with her girlfriends (at this age, coordinating schedules can take months!), searching for the best sandwiches in Montreal, or watching reality TV with a glass of wine. She believes fitness should support the good stuff in life — not replace it.